Summary Of Michael Moores Idiot Nation - 978 Words

Michael Moore in his popular essay, â€Å"Idiot Nation† that comes from the book Stupid White Men and other Sorry Excuses for the State of the Nation, discourses on how our political system, lifestyles, and technology are the reason for our countrys becoming so idiotic. Nevertheless, he believes that the educational system is suffering the most. Moore accentuates how ignorant the President and politicians are by stating that the President cannot simply identify whether Africa is a nation or a continent. Moore sees the lack of funding in education as a major cause for educational system downfall, which leads to the shortage of resources, overpopulated classrooms, and decrease of books available to the students. Undeniably, I would have to†¦show more content†¦In other countries, students must pass an exam to just receive a high school education. Here in America, many college students cannot even do the simplest of algebra problems. In contrast, students just ente ring high school in these other countries have already learned more than American high school seniors. Furthermore, most people in foreign countries have learned to speak English as a second language. In his article, Moore points out that â€Å"70 percent of those who graduate from America’s colleges are not required to learn a foreign language† (157). This information proves that the curriculums of all American schools, including colleges, are not as demanding as the curriculums in schools of other countries. In addition to a poor curriculum, many facilities are in horrible conditions and lack the proper resources that students need to learn. Moore suggests to â€Å"walk into any public school, and the odds are good that you’ll find overflowing classrooms, leaking ceilings, and demoralized teachers† (156). A school’s environment is what sets the mood for learning, so if the environment is bad, it can only be expected for the students to not b e as cooperative as they would be if they were in a proper environment. This means that schools must provide resources that contain correct and up-to-date information. All schools need to have a good library, computer lab, and recent textbooks.Show MoreRelatedDeveloping Management Skills404131 Words   |  1617 PagesAssistant: Ian Gold Senior Managing Editor: Judy Leale Senior Production Project Manager: Kelly Warsak Senior Operations Supervisor: Arnold Vila Operations Specialist: Ilene Kahn Senior Art Director: Janet Slowik Interior Design: Suzanne Duda and Michael Fruhbeis Permissions Project Manager: Shannon Barbe Manager, Cover Visual Research Permissions: Karen Sanatar Manager Central Design: Jayne Conte Cover Art: Getty Images, Inc. Cover Design: Suzanne Duda Lead Media Project Manager: Denise Vaughn

Descriptive Essay About Sniper - 987 Words

The Sniper, A long range specialist trained and designed to make a single shot as deadly As a Panther. A rifle is and extension of the sniper, It is perfectly in tune with his body, like another extremity waiting to be used. Without his rifle, he is nothing. An Infantryman may live and die for his country. A sniper Lives and dies for that one, Deadly Shot. Because Every. Bullet. Counts†¦ As we climb the steep, sandy, debris-filled hillside. My spotter (an indispensable accessory to a snipers arsenal) and I Steadily ease our way to a vantage point to finally eliminate Him, The Overseer of Them. They worship Him like a god. The hill we climb looks directly on to his Town-sized fort that is his Bolivian Compound. The air is almost too thin to†¦show more content†¦Ã¢â‚¬Å"Target spotted, el Bala.† He whispers. â€Å"Twenty-six hundred meters northeast, wind is one zero.†. He looks at me with a face of despair and unsatisfaction. My rifle s range is only twenty three hundred meters†¦ I relax and look down my optics. I adjust sights. And aim directly at Him. I relax. I aim above Him, my spotter hesitates but sees my confidence. My spotter gives the all clear. I pull the trigger. We wait. Four seconds later the bullet hits, but a good two meters to the right and about three meters low. It is then that I realise the shot I’m attempting is further than the world record. A kill-shot made at over one and a have miles? The distance in which the earth’s gravitational spin affects a bullets trajectory. I adjust my aim, even higher than before and further left, my spotter gives the all clear. I pull the trigger. We wait. Another four seconds later the round hits. This time it hits a concrete wall, not two inches from Him. He notices it and we can see his panic has he dives behind a Rusty, metal barrier. Out of clear view, My spotter sighs. I pull back the cocking handle of my rifle and release. This time I am more desperate and ready to kill this scumbag than ever before. I breathe. I adjust my dials. I breathe . I aim up. I breathe. I pull the trigger. Time stops momentarily as the rifle unleashes its immense force against my shoulder and the recoil sends an electrifying wave of energy through my cold, wetShow MoreRelatedNananna1497 Words   |  6 Pagesamount of tradition to one that has become a commercialized, violent, glitzy, and â€Å"Americanized† spectacle (237). Throughout the essay, Bowling speaks nostalgically about professional hockey, enriched in tradition, in contrast to where it is today: NHL’s expansion, salaries versus statistics, marketing and advertising and machismo (239). He is still very positive about the game and discusses how it involves all walks of life, its political role, Canada’s national identity, and its impact on pop cultureRead MoreThe Hunger Games By Suzanne Collins3246 Words   |  13 Pagesdemonstrates to the reader the negative consequences of hunting. Collins uses descriptive language to ma ke the â€Å"kill† (Collins, 234) both real and imaginable. The thought of being in The Hunger Games negatively affects Katniss and ultimately her behaviour. She becomes reckless â€Å"without thinking, I [Katniss] pull[s] an arrow from my [the] quiver and send it straight at the Gamemakers’ table†. (Collins, 102) She does not care about the results of her actions, as long as her family is safe. This quotation

Business Level Strategy of Coca Cola Company

Question: Discuss about the Business Level Strategy of Coca Cola Company. Answer: Introduction The Coca Cola Company (TCCC) has multiple business units with a wide range of products that span the whole world. The statement of purpose for Coca-Cola is "to revive the world, to motivate snapshots of positive thinking, and to make esteem and have any kind of effect wherever we lock in." This is an arrangement of standards that the Coca-Cola Company clings to at the corporate and business levels of the organization. Regardless of whether it is dealing with the worldwide market of Coca-Cola or offering the individual brands related with Coca-Cola, the organization endeavors to meet their statement of purpose inside and out. Coca-Cola and the greater part of its related items are associated with mingling and messing around with relatives and companions. It is this association that the Coca-Cola Company endeavors to reinforce when offering their items. Coca-Cola makes this association through effective commercial battles for the greater part of their brands everywhere throughout the w orld (Adamides, 2015). At the corporate and business level, Coca-Cola ensures that the soda pops they offer epitomize fun and energy. By driving this idea into the psyches of shoppers all around, Coca-Cola turns into a quintessential piece of any party. Another business procedure executed by Coca-Cola is the improvement of new items for shoppers. New kinds of Coke, for example, Cherry or Vanilla Coke and more advantageous soda alternatives, for example, Diet Coke advance to a wide range of individuals. By making a soda pop that can be delighted in by a wide range of individuals, Coca-Cola unites individuals and expand upon their concept of "invigorating the world and having any kind of effect" (Yury Anastasia, 2012). Corporate Identification Another business system utilized by Coca-Cola is to utilize propels in innovation to help make a more effective and cost amicable methods for soda pop creation. This can be seen with the advances made in the Coke bottle including its novel outline and less utilization of plastic. Coca-Cola is an extremely "green" organization and they attempt to decrease the measure of plastic they use and additionally reuse at whatever point conceivable (Agnihotri, 2014). These business systems are helpful in acknowledging Coca-Cola's statement of purpose. Notwithstanding, there are some negative parts of the business procedures actualized by Coca-Cola. Their central goal is engaging each person and with an influence anywhere their drinks are offered. Whatever the case may be, regarding communicating particular groups, such as people who continue with a more advantageous way of life, TCCC might not notice. Even though they could try engaging each person, some folks are there who just do not have the chance to buy the drinks. TCCCs system of applying modernization to cause production to be more effective could eventually cost them a lot of capital. Moreover, endeavors of TCCC are there to end up an outstanding item all around the globe, a slip underway or a scandal may probably wind up operations worldwide or might bring about a reduction in sales (Barrye et al, 2011). Such a pecking order of TCCC together with its partners lets the corporation to implement its trade techniques effectively. A corporation is defined as a big company or a collection of businesses which is combined and managed as one legal entity. A product portfolio is essentially the variety of things offered by a commercial enterprise. On the other hand, a Service portfolio is the fundamental source for every material of every service in a business enterprise. Service is scheduled accompanied by its present history and status individually (Xuanwei Ali, 2017). Business Unit Research Coca-Cola utilizes a colossal measure of information technology in addition to information systems to handle the distinctive parts of their global operations. TCCC uses Information Technology (IT) to assist in overseeing budgetary procedures, providers, container associates (distributors), etcetera. The better measure of IT applied by TCCC allows the manufacturer to finish its corporate-level strategy in a skillful manner. TCCC endows the shipment and packaging of their merchandise to groups that formed relations. Such groups include distributors approved to sell drinks from TCCC in addition to storage establishments pack the products for shoppers utilization (Benita Lynne, 2010). The Strategic Business Unit (SBU) is the division of the significant business where each hub concentrates on making benefits because of its special operation or geographic focal points it has over alternate regions (Calandro, 2014). The units major expound attentive showcasing plans, rivalries examination and also participate in offering advertising efforts that are suited to the locales they are working. They all however aid the benefit of the whole business. They are however reliant on the parent association in any capacity. The Coca cola oversees in excess of 500 brand of the beverages however the most known is the coke drinks. To pick up a reasonable market control of the worldwide markets, the firm depends on the foundation of a few strategic business Units which can successfully concentrate on the special normal for a given market. In any case, these SBUs are guided by the non-specific system of the parent firm. The association's corporate nonexclusive or base technique The non -specific system of the coca cola joins the parts of value authorities, separation, and market division. Separation is a key information that the firm has embraced. This incorporates the item separation as well as the separation of the hazard it is confronting in the market (Sara Stuart, 2016). These wonders have been empowered by the consonant advancement and separation of the items over this long stretch. It has empowered the coca cola to create drinks that suit practically every fragment of the populace. The beverages run from sweet beverages to biter drinks. There is water, slim down beverages, and additionally the caffeinated drinks. This procedure has likewise observed the Coca Cola create varying sizes of the drink to suit the diverse economies of the business sectors. For instance, in the developing economies, the firm has expanded the volume of the jugs and brought down the costs. This is to be because of the very value delicate and flexible request of such markets. In the created markets where the buying force is high, the request is inelastic and the firm has lessened the amounts and expanded the costs. Showcase initiative procedure has been kept up perpetually by the Coca Cola company. This is because of the main way of the Coca Cola items in the business sector s. Being the worldwide pioneer, the firm can either lower or escalate the cost of its items depending with the coveted returns. In any case, since the firm is a worldwide administrator, it has kept on keeping up smaller edge for the item (Calandro, 2011). Business Unit Revenue In business, revenue is the sum of money which a business entity really obtains all through a particular time in terms of several months. It entails deductions and discounts for refunded stock. Furthermore, it is the uppermost mark or gross pay amount where expenses are deducted to come up with the profits. The largest revenue center for the coca cola company is the US market, it raked in 15% of global revenue (Hofmann, 2010). Other countries were less than that in 2016. The Coca-Cola company (TCCC) expects to be twofold in scope in their agenda for 2011-20 and plainly created plans to implement this assignment. TCCC may perhaps accomplish this through extending its geographical extent; showcasing its drinks in other countries, and further by coming up with innovative products as purchasers arrangements adjusts or end up plainly engaged by other soft-drinks manufacturers (Robert Robert, 2010). Being aggressive in emerging markets and supporting expansion in major marketplaces is still the main errand. TCCC is endeavoring to control sales in developed markets having a keen eye on carbonated drinks. Use of carbonated drinks in emerging markets continues to expand. The Middle East and Africa is frequently identified as the important growth territory. TCCC has conveyed a financial goal to double its income in the vicinity of 2010 and 2020. TCCC has considered building its range of non-carbonates after analysis of profitable locations in some carbonated-drinks marketplaces, and the continuing health and wellbeing slant influencing soda pops markets everywhere. Its procurements are concerning liquid refreshments. TCCC revealed good results for a whole year globally, volume consignment of 5% and revenue produced 5% in 2013. Developed marketplaces did fine, examples are Japan, Canada, and the US. Sales in Europe dropped 2% for the whole year, replicating constant uncertain macroeconomic environments (Passport, 2013). As far as emerging marketplaces are concerned, the soft-drinks manufacturer created solid volume improvement in key emerging marketplaces, such as India (up 17%), Russia (8%) and Thailand (22%) in that financial period concerning 2013. Slightly swayed by the modest economy, the company distributed 5% capacity increase for the entire time, and later a New Year in Chinese celebrations added to the reasonable sales. Be that as it may, the company is setting up vigorously in the country with complete confidence of its business operation. TCCC detailed that strong development proceeded in nations with per capita utilization of the organization's brands of under 150 oz. servings for every year, with volume up 7% for the entire year (Anon., 2010). External Environment Analysis An operating environment of a business is the overall of internal and external influences that impact a commercial entity. Managers ought to consider that internal dynamics as well as external dynamics is able to affect the other then function at the same time to distress a commercial entity. Let's say, a safety and health guideline is an outer dynamic which affects the inner working of occupational processes. Moreover, a few external dynamics are out of reach. Such dynamics are usually known as external controls (Richardson, 2016). In a political environment, those non-mixed drinks of TCCC are in the food category, regulated by the FDA (Food and Drug Administration). FDA oversees the methodology of the carbonated drinks. The government penalizes establishments that fail to meet the standards and procedures of the regulation. Changes in Accounting Standards, tax collection prerequisites (charge rate changes, altered duty law understandings, passageway of new expense laws), and environmental laws either in local or outside specialists (Hong-wei John, 2013). A recession impacted the organization's operations in 2001, but with dynamic undertakings, the Economy of the US estimated to have come back to confident progress the following year. As a result of the worldwide subsidence, TCCC may access financial resources and position them to diverse products, since the cost of loans are reduced (Parnell, 2010). Regarding social analysis, this investigates the manner in which changes in the public eye influence the association, for example, changing ways of life and states of mind of the market. The larger part of US natives is practicing more beneficial ways of life. That has firmly impacted the offers of non-mixed refreshment division in light of the fact that numerous clients are changing to filtered water and eating routine colas like; Coca-Cola Light or Zero, rather than drinking brew or different refreshments. A couple of components which affect the companys unique products to shift from the usual results is the proficiency of establishments due to technology. Marketing or publicizing, and special projects, the technology developments of television and the internet that use brilliant influences to showcase by means of different forms of communication. Such technologies cause the products/drinks to be appealing and supporting the suggestion to sell the products. In advertisements, TCCC have a tendency to use this technology in this manner, to adequately offer its drinks (Ingrid Jonn, 2011). Environmental variables or climatic conditions; for instance, amid winter individuals don't devour anything cool so as not to influence their wellbeing and vice versa amid summer; individuals devour a great deal of beverages and this builds the deals the offers of the items, so the climate state of different nations can decide the level at which individuals take cool beverages like Coca-Cola. The drinks manufacturer keeps patents and legal rights entirely associated with their commercial entity, comprising older and newer merchandises made through an original method (Oluikpe, 2012). Sources of Sustainable Competitive Advantage (SCA) The structural approach analyzes and accentuates the part of section and versatility hindrances that are raised to shield an organization from the focused powers and dangers from current competitions, substitutes, and potential new participants. Matthias et al, (2012) highlighted four conditions that are important to accomplish an SCA. They are asset heterogeneity, asset idleness, ex-bet and ex-present cutoff points on the rivalry. His model was material for single business methodology and expansion. Dynamic Capability View concentrates on the advancement of assets with lease era potential instead of the ownership. Dynamic Capability View imitates the perspectives of the Schumpeterian hypothesis and the developmental economics. Blue Ocean indicates the obscure market space, untainted by rivalry. The key point in Blue Ocean is making the privilege vital moves. Rivalries are never utilized as benchmarking components rather the occupants frequently make blue sea, for the most part with their momentum center organizations (Mysen, 2012). Strategic direction TCCC should proceed with the development of low-calorie drinks, especially low-calorie carbonated drinks. Governments everywhere throughout the world are publicizing heftiness concerns and the sugar substance of sodas has gone under expanding examination. TCCC has effectively grown low and zero calorie drinks that are the top-positioned marks inside their classes. Be that as it may, the organization ought to keep on researching low-calorie drinks and specifically, common low-calorie alternatives, for example, those utilizing stevia and later advancement friar natural product. TCCC has as of now solidly settled itself in developing markets, commanding carbonates in most and regularly ruling the whole soda pops marketplace. Be that as it may, the organization can't lay on its trees as it will see expanding household rivalry while worldwide contenders, outstandingly PepsiCo, will be anxious to take TCCC's piece of the overall industry. On the off chance that the organization is to twofold in size more than 2010-2020 then BRIC development and advancement of significant optional markets, for example, Indonesia and Vietnam are fundamental (Mine Livia, 2010). Regions, for example, "better for you", "actually solid" and "invigorated/utilitarian" fit well inside soda pops positions. TCCC as of now has a scope of juices and waters that could end up being future champs for the organization, however, it must proceed to create and advance new HW edges inside its brands. A key development range could be braced/utilitarian beverages, where opportunities to include new practical fixings are consistently being found. The prevalence of carbonated soda pops has faded in many markets or has, in any event, observed a lull in development. TCCC ought to hope to grow its offers of different refreshments. Classes in which the organization is not overwhelming all-inclusive incorporate herbal tea. Pushing advancement in these classifications would give an all-encompassing development opportunity into the terrifically vital Chinese and Asia Pacific regions. Dairy is another region TCCC ought to investigate encourage taking the value interest in Core Power Ltd (Passport, 2013). Concluding remarks In international business, companies need strategic speculation and only through developing great corporate strategies can they become plainly strategically competitive. A procedure of a business organization is a comprehensive master plan stating how the organization will achieve its mission and targets. A strategy is critical because it is all-inclusive. It assists companies to be current with changing environment, provides a superior understanding of the external condition, limits focused impediment by anticipating the vision, mission, and destinations of the venture. Moreover, a corporate strategy boosts motivation of workers and fortifies simple management. It frames the basis for implementing actions. A methodology may perhaps be clustered regarding importance to four stages: key business stage, practical and working stage, and corporate stage. The approaches to system making are the delegation approach, the chief architect approach, the collaborator or team approach and the business entrepreneur approach. Procedure or strategy formulation is an on-going process comprising procedures such as defining the mission, vision, and targets. References Adamides, E., 2015. Linking operations strategy to the corporate strategy process: a practice perspective. Business Process Management Journal, 12(2), pp. 266-287. Agnihotri, A., 2014. Corporate reputation based theory of choice between organic, hybrid and inorganic growth strategies. Corporate Communications, An International Journal, 19(3), pp. 247-259. Anon., 2010. Globalisation and corporate real estate strategies. Journal of Corporate Real Estate, 12(4), pp. 234-248. Barry Brunsman, Stacey DeVore, Andrew Houston, 2011. The corporate strategy function: improving its value and effectiveness. Journal of Business Strategy, 32(5), pp. 43-50. Benita Steyn, Lynne Niemann, 2010. Enterprise strategy: A concept that explicates corporate communication's strategic contribution at the macro?organisational level. Journal of Communication Management, 14(2), pp. 106-126. Calandro, J., 2011. The margin of safety principle and corporate strategy. Strategy Leadership, 38(5), pp. 38-45. Calandro, J., 2014. New insights for corporate strategists from a renowned value investor. Strategy Leadership, 42(6), pp. 29-36. Hofmann, E., 2010. Linking corporate strategy and supply chain management. International Journal of Physical Distribution Logistics Management, 40(4), pp. 256-276. Hong-wei Hei, John Balmer, 2013. A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspective. European Journal of Marketing, 47(3-4), pp. 410-430. Ingrid Bonn, Jonn Fisher, 2011. Sustainability: the missing ingredient in strategy. Journal of Business Strategy, 32(1), pp. 5-14. Matthias Kruehler, Ulrich Pidun, Harald Rubner, 2012. How to assess the corporate parenting strategy? A conceptual answer. Journal of Business Strategy, 33(4), pp. 4-17. Mine Ozer, Livia Markoczy, 2010. Complementary or alternative? The effects of corporate political strategy on innovation. Journal of strategy and Management, 3(3), pp. 252-272. Mysen, T., 2012. Sustainability as corporate mission and strategy. European Business Review, 24(6), pp. 496-509. Oluikpe, P., 2012. Developing a corporate knowledge management strategy. Journal of Knowledge Management, 16(6), pp. 862-878. Parnell, J., 2010. Strategic clarity, business strategy and performance. Journal of Strategy and Management, 3(4), pp. 304-324. Passport, 2013. Coca-Cola Company, The, SWOT Analysis in soft drinks (World), Chicago: Euromonitor International. Richardson, J., 2016. Forethought in designing corporate strategy. Foresight, 18(4), pp. 444-446. Robert Allio, Robert Randal, 2010. "Kiechel's history of corporate strategy. Strategy Leadership, 38(3), pp. 29-34. Sara Spear, Stuart Ropper, 2016. Storytelling in organisations: supporting or subverting corporate strategy?. Corporate Communications, An International Journal, 21(4), pp. 516-532. Xuanwei Cao , Ali Quazi, 2017. Does an institutional factor influence corporate environmental strategy?: Looking through the Guanxi lens. Sustainability Accounting, Management and Policy Journal, 8(1), pp. 94-112. Yury Blagov, Anastasia Petrova?Savchenko, 2012. Corporate philanthropy in Russia: evidence from a national awards competition. Corporate Governance: The international journal of business in society, 12(4), pp. 534-547.

Similies in the Iliad free essay sample

A passage will be extracted from the Iliad to analyze how the contents of passage are expressed and contain the similes. The selected passage describes the fight between Achilles and Hector. In fact, the scene tells how fierce Achilles chases after Hector. Furthermore, it describes how Hector gets frightened as facing his death by means of the similes: Hector looked up, saw him, started to tremble, nerve gone, he could hold his ground no longer, he left the gates behind and away he fled in fear- and Achilles went for him, fast, sure of his speed s the wild mountain hawk, the quickest thing on wings, launching smoothly, swooping down on a cringing dove and the dove flits out from under, the hawk screaming over the quarry, plunging over and over, his fury driving him down to beak and tear his kill- so Achilles flew at him, breakneck on in fury with Hector fleeing along the walls of Troy, fast as his legs would go. We will write a custom essay sample on Similies in the Iliad or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page (22. 162-173) As seen above, the passage contains not only the scene of birds’ chase that the hawk swoops down on the dove but also the warriors’ running fight. Some points of contact between the narrative and the simile can be analyzed in this passage. Achilles in the narrative corresponds to the wild mountain hawk in the simile. Furthermore, the beak and wings of the hawk represent in order of Achilles’s â€Å"the Pelian ash spear†, which is mentioned right before the extracted passage, and his fast legs. Meanwhile, Hector who is pursued by Achilles in the narrative corresponds to the scared dove of being attacked by the hawk in the simile. The hawk emphasizes about Achilles’s wildness, strongness, and his side of threat in the narrative, whereas, â€Å"the quickest thing on wings† reveals Achilles as the swift runner. In the mean time, the action related to the beak of hawk in the parts of similes previews how Achilles kills Hector in the narrative. On the other hand, Hector is emphasized how he becomes weak and gets feared on the scene, in front of his death by the most powerful man in the world, by expressed as the dove which is symbolized as peaceful bird far from wildness. The similes express the details about how Achilles does a fierce attack on Hector and how Achilles frightens Hector. Otherwise, the scene can be shown just as a running fight between two great heroes. For instance, â€Å"†¦launching smoothly, swooping down on a cringing dove†¦Ã¢â‚¬  represents Achilles’s action of raiding Hector in detail. In addition to, â€Å"†¦the dove flits out from under, the hawk screaming † describes Hector as a pitiful and frail person while the scene gives an atmosphere of bloody terror. Even though Hector is a great warrior as the hero of Troy in the rest of the Iliad, this scene of fight emphasizes his another aspect by using simile of â€Å"dove† in the meantime he is described as fully feared and trembling on menace of Achilles. However, Hector does not back down while the dove cringes in the simile. In conclusion, the hawk as the simile of Achilles and the dove as the simile of Hector are well represented in this scene. But the strength of the similes is that the detail can be expressed concisely with being animated. The similes emphasize the action and character of Achilles and Hector so that readers can have a better imagination of the scene in more detail.

Free Essays on Kants Theory Of Morality

Kant’s moral theories focused much more on that of reason and less on emotion†¦in fact he completely denied the role of emotion in ethics. The basis of Kant’s theories of morals and ethics lies on the categorical imperative. The categorical imperative divides into three parts which break down his theories. The first part is â€Å"an imperative that Kant expresses as requiring that a person must never perform and act unless he or she can consistently will that the maxim or principal that motivates the action could become a universal law.† (p 56) By this he means that what is wrong for you to do onto to others must be wrong for everyone, there can be no exceptions and everyone must abide by these â€Å"universal laws†. These are the moral rules that must be followed by everyone alike if they have any desire to act in a rational way. No where in this is emotion included. What are included however rationality and good judgment and decision making. Kant did not feel that emotions played a role in ethics anywhere; it is strictly what people should do to remain rational and maintain moral behavior. This is something that should come naturally for everyone and is simplistic enough for everyone to understand and obey. The second formulation of the categorical imperative states that â€Å"one must act so as to treat people as ends in themselves, never mealy as means.† (p 57) This formulation goes hand in hand with the first part and introduced the idea of being fair. What this means is that if we get over on people because we can use them and they can be our means to succeed in whatever we are attempting than it is not a good universal law unless we wish the same treatment upon ourselves. He believed that we should not use other people to get our ends fulfilled because everyone is rational and everyone has hopes and desires but to use another would be unfair and would in no way coincide with the beliefs of universal laws for all pe... Free Essays on Kants Theory Of Morality Free Essays on Kants Theory Of Morality Kant’s moral theories focused much more on that of reason and less on emotion†¦in fact he completely denied the role of emotion in ethics. The basis of Kant’s theories of morals and ethics lies on the categorical imperative. The categorical imperative divides into three parts which break down his theories. The first part is â€Å"an imperative that Kant expresses as requiring that a person must never perform and act unless he or she can consistently will that the maxim or principal that motivates the action could become a universal law.† (p 56) By this he means that what is wrong for you to do onto to others must be wrong for everyone, there can be no exceptions and everyone must abide by these â€Å"universal laws†. These are the moral rules that must be followed by everyone alike if they have any desire to act in a rational way. No where in this is emotion included. What are included however rationality and good judgment and decision making. Kant did not feel that emotions played a role in ethics anywhere; it is strictly what people should do to remain rational and maintain moral behavior. This is something that should come naturally for everyone and is simplistic enough for everyone to understand and obey. The second formulation of the categorical imperative states that â€Å"one must act so as to treat people as ends in themselves, never mealy as means.† (p 57) This formulation goes hand in hand with the first part and introduced the idea of being fair. What this means is that if we get over on people because we can use them and they can be our means to succeed in whatever we are attempting than it is not a good universal law unless we wish the same treatment upon ourselves. He believed that we should not use other people to get our ends fulfilled because everyone is rational and everyone has hopes and desires but to use another would be unfair and would in no way coincide with the beliefs of universal laws for all pe...

The Marketing Campaign Planning Checklist That Will Get You Proactive

The Marketing Campaign Planning Checklist That Will Get You Proactive Plan your work. Then work your plan. ^ Thats one of my favorite quips of all time. Why, you ask? Because its simple + practical + super helpful. Proactively planning your marketing campaigns helps you: Eliminate jumping into execution without clearly defined goals (or not knowing how youll measure success). Planning provides intense focus on  growth instead of being distracted by the trivial minutia. Avoid the overwhelming nature of marketing. There is so much to do, so solid  planning helps you avoid the stress because youll become super organized. Collaborate more effectively + efficiently. Planning eliminates last-minute fire drills  and miscommunication. So how can you reap all of those benefits? Im glad you asked.  Ã°Å¸Ëœâ€° This Is The Ultimate Marketing Campaign Planning Checklist That Will Get You ProactiveGet Your FREE Marketing Campaign Planning Template (And Plan More Effectively Than Ever) Download your free marketing campaign template kit to plan  anything. Youll get: A planning template spreadsheet you can easily customize  with Excel (or upload it into Google Sheets if thats more your thing). A  content calendar PDF template to help you visually map out your publish dates. This is  especially handy for rough, high-level planning- just print, write your ideas on sticky notes, and add those to the dates so you can move things around as you map out your campaign timeline. A campaign checklist to help you remember all of the main points from this blog post. This will help you focus + make sure you dont miss anything. I recommend downloading this kit now and implementing the actionable advice youll learn throughout this post immediately. After all... amazing  ideas without solid execution  never  boost your results. Amazing ideas without solid execution  never boost your results.What Is A Marketing Campaign? (For The Sake Of Understanding Everything In This Post) Here's your marketing campaign definition: A marketing campaign  is a project consisting of multiple pieces of content or events, connected together by a unified theme, with clear start and end dates. Marketing campaign planning, then,  is the process of organizing everything behind the scenes to ensure a smooth, efficient process. Planning helps you nail every deadline  for every piece/event you publish/host within your campaign. A Few Marketing Campaign Examples Some marketing campaign examples may help illustrate this concept a little better. 1. Product Launches Has your business launched a new product or service? It's likely you didn't just publish one blog post and called it good. Product launches are great opportunities for a multi-faceted marketing campaign. The last thing you'll want to do is share the news once and  assume everyone in your audience now understands you offer something new. For product launch campaigns, you may consider: A product announcement blog post A complementary content marketing style, educational, blog post A landing page all about the new product, feature, or service Social media messages directing traffic to both blog posts + your landing page Facebook ads directing traffic to the landing page AdWords and other paid search advertising to  capitalize on purchase search intent Emails to your current customers Emails to your prospects list you've built via content marketing best practices Press releases for specific  niche publications Press release for local news media Native advertising in niche publications Product demo webinars Another blog post with the demo webinar video embedded Retargeting ads for those who've seen the news anywhere on your blog posts, landing pages, and beyond Kathryn, our Head of Product Marketing, manages product launch marketing campaigns like this all the time. Here's a screenshot of what this actually looks like mapped out on a calendar: Not all of this  content needs to ship at the same time. You can plan when each piece will publish, outline the tasks you need to complete for each,  map out the dates when each task needs to be completed, and delegate accordingly. ^ This is what you'll learn throughout this blog post. 2. Content Launches Imagine publishing a brand new course, e-book, video series, podcast, microsite, or tool. Just like a product launch, these large-scale content projects deserve more than one-and-done communication. You'll likely want to schedule: A landing page that contains the content and is optimized to convert traffic (Example: Headline Analyzer) A blog post  that shares the content (Example:  How To Write Headlines That Drive Traffic, Shares, And Search Results) A social media campaign to promote the blog post or direct traffic directly back to the landing page (or both, because... why not?) Emails to your customers to give the content away for free Emails to your prospects Emails to your friends in the industry asking them to share your content Facebook ads, paid search ads, and retargeting ads to broaden your audience well beyond  the folks who already know your business Internal links from your most popular blog posts with calls to action directing your visitors' attention to the new content Links from your new blog posts to direct traffic to the big content ^ You get the picture... You invest a lot of time + effort into large-scale content. Make the most of it by scheduling a campaign to share it long after the initial launch. For example, when recently released the Marketing Strategy Certification Course, this is what the campaign looked like: 3. Events Events often require promotion beforehand (to get attendees), during (to communicate  where  attendees need to go + what attendees need to know or do), and after (to reiterate the value of the event + convert prospects as necessary). Examples here include conferences, virtual summits, webinars, and Meetups. Your event campaign may include: Before A landing where prospects can sign up to attend Emails to customers to  influence more attendees Emails to  the email list you've built using content marketing methodology Press releases to niche publications that share  upcoming events Press releases to local media to attract local prospects Social media messages to share  the event landing page with your existing following Itinerary emails for  those who sign up to help them 1) know they made the list, and 2) select the  sessions they'd like to attend most During A mobile app with daily itineraries A print itinerary Swag bags + name cards and lanyards Wayfinding signage Presentation decks + speaking points Printed handouts to help attendees implement the advice you're providing Landing pages to give away free product + content you talk about during the event Booth materials and signage An event hashtag + a way to showcase the social messages during the event After Emails thanking attendees for coming + reminding them of the value they received from your event Emails providing additional information attendees may have requested during the event, like presentation decks and  video recordings of the event (which may also require landing pages, SlideShare decks, or YouTube videos) Emails optimized to convert attendees into paying customers An old school, physically mailed letter with a certification + swag Again, you get the idea here. Here is an example of a webinar campaign Kathryn organized when we collaborated with Pat Flynn from Smart Passive Income: An event is definitely a marketing campaign with a clearly defined start and end date for each phase of the project, with all communication centered around a topic (the event itself). Use These Marketing Campaign Examples To Plan Your Own Content + Promotion Checklists You're going to learn a lot more about this throughout the campaign planning checklist. But essentially, with each of the examples above, I simply brainstormed all of the content pieces that would make sense for each campaign. You will do the same for your own marketing campaigns. It's not rocket science. But rather, identifying the content ideas that you can realistically execute to make your campaign more successful than publishing one-and-done content. If you'd like more content ideas to kick start your campaign brainstorming, read this comprehensive blog post: Recommended Reading:  113 Content Types To Organize With Your Marketing Calendar Your Marketing Campaign Planning Checklist Our CEO and Co-Founder, Garrett Moon, says... The simplest approach is often the best place to start. It's easy to let the amount of things you could do overwhelm you. And overwhelm makes it hard to start, especially because humans are naturally adverse to change. That's why the following checklist  is kinda... minimalist. I recommend NOT overcomplicating the process here simply because it doesn't have to be complicated. Based on my experience managing marketing campaigns for years, this is what I highly recommend you do (consider this a marketing campaign planning checklist): [ ] Draft The Campaign Launch Brief Your launch brief is the version of truth for the high-level communication behind the campaign. It includes: The marketing campaign idea The resources + budget The goal + how you'll measure it The speaking points A link to your content + promotion checklist A link to your high-level marketing campaign sprints A link to your marketing calendar campaign timeline + ship dates ^^^ You can simply  copy + paste that list into a Word Doc, Google Doc, or Evernote Note, then flesh  out the details. There is also a free Word Doc template in the bonus content within this blog post- you can simply download that and get started immediately. Think about these seven points as an outline that will help you easily communicate the purpose of your campaign and how you will execute it. So let's take a look into each of these points. I've found it helpful to  answer questions as a framework for clarifying your plan: [ ] Clarify The Marketing Campaign Idea Answer this: Who will this campaign benefit the most? As you  think through your audience: Try to target only one  prospective customer. If your idea is broad or you know it will benefit multiple audiences, consider planning multiple campaigns.  This will prevent you from spreading your message too thin (or sharing information one audience type just wouldn't care about). Target a  specific sub-set within your audience.  For example, if you are targeting lawyers for your campaign, which kind of lawyers will you target (e.g. corporate lawyers, estate planning lawyers, personal injury lawyers, etc.)? Write a story about why your campaign will help this audience. Fill in the blanks of the following  framework, putting yourself into your audience's shoes: As an {audience type}, I want to {do something} so that {I get a desired value}. At this point, you will also describe the project in a couple sentences or paragraph, essentially coming up with the campaign definition. Think of this as the elevator pitch for your campaign. For example, when we recently released the Marketing Strategy Certification Course, this is what the project description looked like: Staying organized is a never-ending struggle. As marketers, we live in a fly-by-the-seat-of-our-pants world, and if we aren’t organized, it can feel like one fire drill after another. Well, not anymore. This course is all about getting you insanely organized and giving you the tools for real 10x growth. We’ll teach you how to prioritize the RIGHT kind of content, how to optimize it for 237% more engagement, and how to take control of your marketing strategy (not the other way around). Ready to get started? Cool. Keep scrolling. As in the example, your campaign description connects the dots between what you will provide  (e.g. the content within the campaign) and the value the audience gets (e.g. what's in it for them). You'll learn more about understanding  what your audience values in the following Speaking Points check. [ ] Know Your Resources + Budget Answer this: What kind of resources might you need to complete the campaign? As you consider this question, you will: Brainstorm the talent + people the campaign will require to be successful. For example, if you decide to build a free online tool, you may need help from a developer who is typically not on your marketing team. Now is the time to think through this roadblock and work with the right folks internally (or look for an external partner) to help you make the  campaign a reality. Make sure your marketing team has the tools it needs before you start executing. The last thing you need is to take on a  campaign only to have it come to a halt because tools weren't part of your budget. Consider the  time it may take your team to complete the project. How much can they take on given the campaigns they are currently working on? What might your  launch date be given this knowledge? Have a clear budget. You may need to work with those partners, buy tools for your team, or account for overtime your staff will take on. ^^ At this point, you are thinking high-level. These are estimations (all aside from budget, which you can clearly know for actual money you will need to buy tools or services from external vendors). The rest is  a very educated guess based on your experience. In the Content + Promotion check, you will literally map out every piece of content within a campaign, then determine who will do specific parts + how much time it will take to complete. That will help you understand  and define exactly what to expect from your resource. Right now, knowing your resources and budget at a high-level can help you get sign-off from the big wigs so they know what to expect as you take on this campaign. [ ] Define Goal  + How You'll Measure It Answer this: What results will this campaign produce? If you have  data from similar campaigns, you may be able to get to a specific figure here. This extremely detailed blog post will help you understand  what to expect from future content performance based on your historical data. If you don't have historical data on similar  campaign of this kind, it's still helpful for your team to know why you are taking on this campaign (and not something else). You can write this simply in your launch brief: The goal of our campaign is to influence {specific metric}. Now, before you launch, you will need to know how you will track the results the campaign produces. A tool  like Kissmetrics  will help you track nearly anything. Or you may opt to use Google Analytics with its Goals and Custom Reports functionality. Let's look at an example of setting up Google Analytics Goal tracking + Custom Reports to view the information. Since a majority of you likely have larger marketing goals to influence email subscriber signups from your campaigns, let's use this as an example for your goal metric for your campaign. Open Google Analytics  and click  Admin. Select Goals. Click + New Goal. Name the goal, select Destination, and hit Continue. Select Begins With for your destination, then write in the slug of the page your users see after they convert into your email list. Oftentimes, that is a specific thank you page on your website, so that's the example you're learning here. Then hit Save. It takes up to two days for Google Analytics to know you want the tool to track that metric, so give it some time. But in the meantime, let's set up a Custom Report so you can view those results when they start rolling in. Select Customization and click Custom Reports. Hit + New Custom Report. Title your custom report (I like to use the same Name from my goal). In Metric Groups, search for your goal name and select that goal's Goal Completions option from the dropdown. In Dimension Drilldowns,  search for and select Goal Previous Step - 1. Hit Save. Now once Google Analytics starts tracking your goal, you will use the Custom Report to view the pages your audience saw immediately before converting into your email list. This will help you understand which pieces of content within your campaign have been most successful (along with viewing how all of your other content is performing for this goal, too). ^^^ Essentially, now you know how you will measure your marketing campaign's success.

2.Discuss the work of a medieval composer. Examine what is known (and Essay

2.Discuss the work of a medieval composer. Examine what is known (and what is not known) about the specific details of the composers life and what is known a - Essay Example In 1098, a tenth child was born to two wealthy members ÃŽ ¿f the nobility, Hildebert and Mechtilde, in Bockelheim, Germany. This child, a daughter, was given to the Church as a tax, and became Saint Hildegard ÃŽ ¿f Bingen, a composer, visionary, healer and author ÃŽ ¿f major theological works. In the 12th century, Hildegard ÃŽ ¿f Bingen was one ÃŽ ¿f very few female composers, and also part ÃŽ ¿f a small minority ÃŽ ¿f medieval women who could even read or write. Her visions and instruction from God were initially questioned, and she met difficulty in making many ÃŽ ¿f her visions’ instructions into reality. Hildegard ÃŽ ¿f Bingen spent her life constantly defending the validity ÃŽ ¿f her visions, while gaining a form ÃŽ ¿f fame within the western world, which was rare for a woman in that time. Although many ÃŽ ¿f her strictly literary works reinforce many traditional beliefs ÃŽ ¿f the church, her music itself, in its lyrics and actual melodic construction embodies many different, even liberal ideas and images. By studying her life, accomplishments, compositions and other works, it is clear that Hildegard ÃŽ ¿f Bingen broke many patriarchal norms within her society, and saw recognition for her work beyond that ÃŽ ¿f any other women ÃŽ ¿f her time. When Hildegard was given to the church at the age ÃŽ ¿f eight, partially because she was the tenth child which was also known as the â€Å"tithe† child for wealthy families, and was usually given to the church. Also, she was sickly in health from a very young age, and also recalls having visions at an early age, mainly a vision ÃŽ ¿f an inexplicably bright light at the age ÃŽ ¿f three. Giving a child to the church as a tax was also a respectable way for noble families to deal with physically or mentally ill children, which is quite possibly how her explanations ÃŽ ¿f her early visions may have sounded to her parents. Likely because ÃŽ ¿f those experiences at such a

Financial Economy Crisis and Its Influence on Society Essay

Financial Economy Crisis and Its Influence on Society - Essay Example These periods in time had a demonstrable and defininitive impact upon how the economic cycle, the American dream, and risk taking came to be understood. Firstly, in order to understand the Industrial Revolution, it must be understood that this was a period of runaway growth for almost each and every industry within the United States. Although it is oftentimes tempting to assume that the Industrial Revolution was only concentric upon benefiting the moguls that owned the iron and steel mills throughout the Northeast, almost each and every sector of the American economy experienced a level of growth as a result of this point in time. However, it must also be understood that the individual worker was at a distinct disadvantage for much of the Industrial Revolution. ... ervasive spirit of the era was one that believed that the growth that was being experienced and exhibited throughout the economy could somehow continue to be sustainable in perpetuity. By way of comparison, the period of the Great Depression evidenced a distinctly different, arguably opposite, societal, economic, and political approach. As a result of the fact that there were few if any jobs, investment was drying up, trust and availability of the currency was drying up, and little if any safety net existed for the people of the era, a true level of malaise and â€Å"depression† set in and defined the era. This is of course denoted with regards to such factors as the stagnation of the labor markets and the ultimate hardship that individuals felt with regards to the outlook for â€Å"bettering their position† in life. Obivously this has a direct correlation to the extent to which the â€Å"American dream† was believed to be a reality. Due to the fact that the mean s of creating â€Å"American way of life† was all but removed, it became incumbent upon the government and political sectors of the system to intervene and express the will of the people to fix the problems that were systemically plaguing and beleaguering the system. Such a point of view is rather well represented within the famous film â€Å"It’s a Wonderful Life†. Although a complex plot is woven around different types of hardship that cannot be defined purely economically, it is the economic hardship that is the final straw in prompting the main character towards the course of action that he takes. The economic hardship and the social fabric are two elements that are extensively represented within the film and two elements that factored heavily into how the Great Depression was felt within the United States

The Massive Resistance and how it Failed Essay Example for Free

The Massive Resistance and how it Failed Essay After the supreme court case Brown v. Board of Education ruled that public schools in the United States were to be desegregated, Senator Harry S. Byrd of Virginia led a movement called the massive resistance, which aimed to prevent any sort of integration in the school system. Although at first the ruling in the case did not specify some time frame by which schools were to be desegregated, eventually the government became more adamant about educational integration. Byrd began the movement in February of 1956, two years after Brown v. Board. This movement basically aimed to continue some form of the Jim Crow laws, which denied African Americans of their rights, some of which were guaranteed by the constitution. Byrd eventually gained support of the Virginia General Assembly, and passed laws that prevented integrated schools from receiving state funds, giving schools incentive to remain segregated. The NAACP campaigned for integration in Washington D. C., and by 1958, federal law required schools in certain cities and counties in the state of Virginia to integrate immediately. The Governor of Virginia then ordered some of these schools to close, further prolonging integration. But some white families went to the U. S. Supreme Court, because their children were denied education by the closings, and the court ordered schools to reopen. Ultimately, the intent of the Equal Protection Clause of the 14th Amendment was honored, and schools were federally required to integrate everywhere. The NAACP suing the state of Virginia on the grounds that it was not upholding the Brown v. Board ruling, and the intervention of the federal government overpowered the prejudices of Virginia’s figures of authority, and the massive resistance to integration failed. Works Cited Boydston, Jeanne. Lewis, Jan. McGurr, Michael. Making a Nation: The United States and Its People. Prentice Hall, New Jersey, 2003.

The Signalman and The Red Room are well known examples of nineteenth :: English Literature

The Signalman and The Red Room are well known examples of nineteenth century ghost stories How effectively do the authors of â€Å"The Red Room† and â€Å"The Signalman† create a sense of suspense in the story "The Signalman" and "The Red Room" are well known examples of nineteenth century ghost stories. The Signalman by Charles Dickens was written in 1865, which was the time of developing literacy. This short story was presented in three parts as it was previously in a periodical form; this technique was also used to create suspense and therefore leaves the reader at a cliff hanger after each episode, which in turn motivates the reader to read on. There were many rumors about this story as many people suggested that Dickens wrote this story as a remembrance of the day he was involved in a railway accident which killed ten people. Furthermore, He was writing in the Victorian times, when there was a massive change in technology as new inventions were created, e.g. the Train. In comparison The Red Room was written only thirty years later in 1894 by HG Wells although it feels more timeless. At that time technology had improved intensely, nevertheless Wells still imitated the old fashion gothic literature style writing, which is ironic, due to the time. Both stories have managed to engage its audience by creating suspense and tension. Besides that both stories have been written in first person, this in sequence makes it sinister, in a way because we get to know the narrator’s impressions and feelings. The authors of both stories have selected discomforting places in which to set their story, they are made more eerie because that in the 19th century time many people believed in ghosts and the supernatural. First of all The Signalman is located in a very isolated place, as the narrator describes â€Å"as solitary and dismal a place as I ever saw† This suggest that it is a remote, despondent place which is suitable for the supernatural to exist. Before even meeting the Signalman, the narrator says â€Å"steeped in the glow of an angry sunset† and â€Å"so little sunlight that it had an earthy, deadly smell† the use of pathetic-fallacy and symbolism suggests that it’s getting dark and describes a sense of imminent death. The reader is also told it is â€Å"this great dungeon† the oxymoron used suggests confinement; a place where it’s hard to escape, this therefore makes it more sinister in a way as dungeons are dark and cold and give a sense of fear. The darkness prominently reduces visibility between the narrator and the signalman as said â€Å"'I was near enough to have touched him† and

The Importance of Documentation

The Importance of Documentation Documentation: Material, printed or electronic, that provides official information or evidence or that serves as a record. Why is documentation important? Without it there would be no record of anything. Humans have been documenting and recording important information for centuries. Information from inventory lists to details of wars, weather reports, past civilizations, and census data. As a non-commissioned officer having documentation when required is important in many aspects of my duties at work and even at home.At work there are medical files and profiles, leave paperwork, ammunition requests, forms for vehicle repairs, parts requests, dependent documents†¦ the list goes on and on but each document is important for its own unique reasons. Without medical files there would be no documentation of injuries or illnesses and what was done to treat them. What if the issue reoccurred? A physician would need the details of past treatments and medica tions to determine what the current treatment should be.A medical profile is an important document for showing proof of health or injury related limitations or restrictions to avoid causing the issue to worsen. Without properly completed and filed leave paperwork a soldier’s leave request would be denied. Other paperwork ignored or improperly completed can result in mission failure, delayed repairs, etc. Dependent documents are imperative to ensuring eligible family members receive the benefits entitled to them. The NCO Creed: No one is more professional than I.I am a Noncommissioned Officer, a leader of soldiers. As a noncommissioned officer, I realize that I am a member of a time honored corps, which is known as â€Å"the Backbone of the Army. † I am proud of the Corps of Noncommissioned Officers and will at all times conduct myself so as to bring credit upon the Corps, the military service and my country regardless of the situation in which I find myself. I will not use my grade or position to attain pleasure, profit or personal safety. Competence is my watch-word. My two basic responsibilities will always be ppermost in my mind — accomplishment of my mission and the welfare of my soldiers. I will strive to remain technically and tactically proficient. I am aware of my role as a noncommissioned officer. I will fulfill my responsibilities inherent in that role. All soldiers are entitled to outstanding leadership; I will provide that leadership. I know my soldiers and I will always place their needs above my own. I will communicate consistently with my soldiers and never leave them uninformed. I will be fair and impartial when recommending both rewards and punishment.Officers of my unit will have maximum time to accomplish their duties; they will not have to accomplish mine. I will earn their respect and confidence as well as that of my soldiers. I will be loyal to those with whom I serve; seniors, peers and subordinates alike. I will exe rcise initiative by taking appropriate action in the absence of orders. I will not compromise my integrity, nor my moral courage. I will not forget, nor will I allow my comrades to forget that we are professionals, Noncommissioned Officers, leaders! As an NCO, as a leader of soldiers, it is my responsibility to set the standard.It is my responsibility to be the example and demonstrate that which I expect from my soldiers. Leadership, competence, responsibility, and accountability are the foundation of successful operations within the United States Military. That ability to train, prepare and lead men into combat has been a defining characteristic of our military for hundreds of years. The importance these skills cannot be underestimated. Leaders apply these skills to ensure a successful mission. Since the revolutionary war, men have been dedicating their lives to the freedom of our country.These men were part of a team that received orders from leaders about how to overcome the enem y of the day. Today’s enemy is much harder to find, but the skills needed to succeed are easily to found here within the ranks of the United States Military, the thousands of men and women giving their best to lead soldiers. The words of the NCO Creed state clearly the responsibilities of the Army’s NCO leaders and the importance of these responsibilities is beyond measure. This country’s leaders have been teaching about leadership for quite some time.As General George Washington expressed more than 200 years ago, serving as a Soldier of the United States does not mean giving up being an American citizen with its inherent rights and responsibilities. Soldiers are citizens and should recognize that when in uniform, they represent their units, their Army, and their country. Every Soldier must balance the functions of being a dedicated warrior with obedience to the laws of the Nation. They must function as ambassadors for the country in peace and war. When speaking to officer candidates in 1941, then General of the Army George C.Marshall said, â€Å"When you are commanding, leading [Soldiers] under conditions where physical exhaustion and privations must be ignored; where the lives of [Soldiers] may be sacrificed, then, the efficiency of your leadership will depend only to a minor degree on your tactical or technical ability. It will primarily be determined by your character, your reputation, not so much for courage—which will be accepted as a matter of course—but by the previous reputation you have established for fairness, for that high-minded patriotic purpose, that quality of unswerving determination to carry through any military task assigned you.Soldiers need to be able to have faith in their command to do what is right for the soldier and the country. Command is about sacred trust. Nowhere else do superiors have to answer for how their subordinates live and act beyond duty hours. Society and the Army look to commanders t o ensure that Soldiers and Army civilians receive the proper training and care, uphold expected values, and accomplish assigned missions. Having a â€Å"good† commander is vital for unit cohesion and success. In Army organizations, commanders set the standards and policies for achieving and rewarding superior performance, as well as for punishing misconduct.In fact, military commanders can enforce their orders by force of criminal law. Consequently, it should not come as a surprise that organizations often take on the personality of their commanders. Army leaders selected to command are expected to lead beyond merely exercising formal authority. They should lead by example and serve as role models, since their personal example and public actions carry tremendous moral force. Soldiers need to work in a positive environment. Many will argue that aggressive leadership inspires more work.While this may be true, the motivating factors within soldiers of such a leader are going to be less personal than those found within a soldier who respects and values his leader’s guidance. How important is character in those trying to lead? The answer is of course that character is the defining element in a successful leader. Three major factors determine a leader’s character: values, empathy, and the Warrior Ethos. Some characteristics are present at the beginning of the leader’s career, while others develop over time through additional education, training, and experience.It is essential to success that Army leaders lead by personal example and consistently act as good role models through a dedicated lifelong effort to learn and develop. The Army cannot accomplish its mission unless all Army leaders, NCOs, soldiers, and civilians accomplish theirs— whether that means presenting a medical profile upon request, filling out a status report, repairing a vehicle, planning a budget, packing a parachute, maintaining pay records, or walking guard duty . The Army consists of more than a single outstanding general or a handful of combat heroes.It relies on hundreds of thousands of dedicated NCOs, soldiers, and civilians—workers and leaders— each doing their part to accomplish the mission. Each of their roles and responsibilities may differ, but they are no less important in reaching the goal. Every leader in the Army is a member of a team, a subordinate, and at some point, a leader of leaders. The Army relies on it’s NCOs to be capable of executing complex tactical operations, making intent driven decisions, and who can operate in joint, interagency, and multinational scenarios.They must take the information provided by their leaders and pass it on to their subordinates. Soldiers look to their NCOs for solutions, guidance, and inspiration. Soldiers can relate to NCOs since NCOs are promoted from the junior enlisted ranks. They expect them to be the buffer, filtering information from the commissioned officers an d providing them with the day-to-day guidance to get the job done. To answer the challenges of the contemporary operating environment, NCOs must train their Soldiers to cope, prepare, and perform no matter what the situation.In short, the Army NCO of today is a warrior-leader of strong character, comfortable in every role outlined in the NCO Corps’ vision. NCO leaders are responsible for setting and maintaining high-quality standards and discipline. They are the standard-bearers. Throughout history, flags have served as rallying points for Soldiers, and because of their symbolic importance, NCOs are entrusted with maintaining them. In a similar sense, NCOs are also accountable for caring for Soldiers and setting the example for them. NCOs live and work every day with Soldiers.The first people that new recruits encounter when joining the Army are NCOs. NCOs process Soldiers for enlistment, teach basic Soldier skills, and demonstrate how to respect superior officers. Even after transition from civilian to Soldier is complete, the NCO is the key direct leader and trainer for individual, team, and crew skills at the unit level. NCOs have other roles as trainers, mentors, communicators, and advisors. When junior officers first serve in the Army, their NCO helps to train and mold them. When lieutenants make mistakes, seasoned NCOs can step in and guide the young officers back on track.Doing so ensures mission accomplishment and Soldier safety while forming professional and personal bonds with the officers based on mutual trust and common goals. â€Å"Watching each other’s back† is a fundamental step in team building and cohesion. An NCO is a direct leader, giving leadership that is face-to-face or first-line leadership. This leadership occurs in organizations where subordinates are accustomed to seeing their leaders all the time: teams and squads; sections and platoons; companies, batteries, troops, battalions, and squadrons. The direct leaderâ €™s span of influence may range from a handful to several hundred people.NCOs are in direct leadership positions more often than their officer and civilian counterparts. Direct leaders develop their subordinates one-on-one and influence the organization indirectly through their subordinates. To ensure that I as an NCO, in a direct leadership role, positively influence and guide the soldiers around me, I have the responsibility, the obligation, to convey the example of the ideal soldier. Character, a person’s moral and ethical qualities, the ability to determine what is right and gives a leader motivation to do what is appropriate, regardless of the circumstances.An informed ethical conscience consistent with the Army Values strengthens leaders to make the right choices when faced with tough issues. Since Army leaders seek to do what is right and inspire others to do the same, they must embody these values. As a non-commissioned officer having documentation when it is need ed is important in many aspects of my duties at work but more than that it is important for me to set an example for the soldiers looking to me for guidance.

Being a Nurse Is More Than a Job, It’s a Treasure Essay

To me, being a nurse is far more than a job or even a career. It’s an adventure, a continuous learning process that I embark on bravely each day, in search of life changing events and miracles. Touching the lives of others is a treasure chest overflowing with metaphorical gold, whether the help I provide is of great measure or remains unnoticed. The pride I hold in saying, â€Å"I’m going to be a nurse,† is immeasurable. Nursing is more than a profession of integrity and compassion, it is a privilege that measures out my values as a human being and the responsibilities granted to me with the precious gift of life. The first time I truly touched a person’s life, although the encounter was brief, was surprisingly fulfilling. A strong feeling of accomplishment and self-worth spread rapidly throughout my body and soul that no average â€Å"good deed† has ever accomplished. Nursing exceeds that average deed by far. After each experience, I’m left with an awestruck attitude of purpose, knowing that I am needed in someone’s life. By saying, â€Å"I’m going to be a nurse† each morning, I get the motivation needed to survive the awaited day ahead of me with a smile. In my opinion, nurses aren’t angels. They don’t go hand in hand with hearts and rainbows. Nursing is about providing care, yes, but that does not entail that nurses’ only purpose is to be a compassionate hand to hold on to. Nursing integrates science and care. Nurses take the knowledge they have gained from their education as well as their experience and apply it each and every day, all while, being there to comfort patients in their times of need, whether what is needed is an IV, pain medication, or an ear that will listen. Like it said in the documentary, a nurse takes advantage of opportunities, faces daily challenges, and most importantly in my eyes, is a powerful advocate for the patient. Watching this video enlightened me to the most significant responsibilities of a nurse. I’ve realized that a nurse is the liaison between the doctor and the patient. They ensure that the patient fully understands what is happening to them in their most vulnerable states. Nurses are responsible for patient education and for making sure the patient understands what the doctor tells them. Ardis Bush said just a few words that really clarified what being a nurse is  all about. She said that nurses treat the whole person, someone with feelings, someone who may cry – not just the diagnosis. In other words, doctors cure, but nurses heal. Ardis really helped me understand the difference between a doctor and a nurse. Nursing facilitates more meaningful patient interaction. I don’t want my patients to be just a statistic. I want to remember them and how strong they were emotionally when they weren’t strong physically. This video showed me that being a nurse will allow me to do just that.

Mosquitoes or Socioeconomic Ha essays

Mosquitoes or Socioeconomic Ha essays Mosquitoes or Socioeconomic Hardships? The episode of the famous witch trials was in the year of 1962, beginning in the cold, harsh, winter of New England in 1961. A group of curious, young girls, with the motivation from the household slave from West Indies, were endeavoring to see into the future by receiving messages from a raw egg in a glass filled with water. These deeds apparently resulted in outrageous behaviors performed by the girls, the authorities, and citizens of the Salem community. Who would have thought that this simple and ingenuous activity would result in such a scandal? At the commencement, of the odd demeanors shown by the young girls, accusations of witchcraft had levitated to the scene, which is what made this scandal of such high gravity. Because of the fact that Salem was governed strictly on the basis and principles of the Bible, witchcraft was obviously an austere offense and was acted upon appropriately. When these indictments were handled by the arbiters of the society, many citizens were sen t to jail and put to trial. Nineteen people of who were arraigned of witchery were tried and hanged and hundreds were sent to prison to wait for their trial, until the court proceedings were ceased, in May of 1963, by the governor of the colony, Sir William Phips, and released those who were in jail. For years and years historians have attempted to get to the bottom of the reasoning behind this ridiculous mass hysteria that swept throughout a big portion of New England. The number of explanations for the Salem witch trials is very large, which makes the subject so much more fascinating. Witchcraft accusations and trials were held before and after the ones at Salem, but usually they occurred when economic hardships, political anxiety, and/or social apprehensions were being instituted in the towns. The socioeconomic hold-ups are a part of the main justification that one of the historians uses to debate t...

Warbling and Garbling

Warbling and Garbling Warbling and Garbling Warbling and Garbling By Maeve Maddox I thought I knew the meaning of warble and garble. If asked to define them, Id say that warble means to sing melodiously and garble means to distort spoken words, or to distort the sense of something written. These definitions from the OED suggest that Im on the right track: warble: v. intr. To modulate the voice in singing; to sing with trills and quavers. In later use †¦ to sing softly and sweetly, in a birdlike manner; often merely a jocose substitute for sing. garble: v. To make selections from with a (usually unfair or mischievous) purpose; to mutilate (a statement, writing, etc.) with a view to misrepresentation. A singer might warble a song. A sound transmission might become garbled. A translator might garble a work in translation, or a sentence might become garbled when transcribed or digitalized. The words can still be found used with the meanings I recognize: Connie Francis warbles the hit title tune [Where the Boys Are]. Russias Mr. Trololo†¦may warble across America: The clip, which features Khil wordlessly warbling his way through a track †¦ has been viewed several million times on YouTube†¦ Some writers seem to be using warble when they mean garble: the person†¦proved your point with their warbled comment†¦it was difficult to even follow their train of thought the whole table began singing a warbled but hearty version of the song My head is full of warbled wordswords that don’t quite form the pictures because they are so outlandish. Sometimes warble and garble occur in tandem: Like some vamp from a bygone era, Connie Chung, the former CBS and CNN anchorwoman warbled and garbled - it cant be called singing - a farewell†¦ She [a court defendant] calls into question the violation of her constitutional right to have the proceedings interpreted when she says that she has been advised that the presiding officer warbled and garbled some interpretation to her. The process of digitalizing audio and video seems to have revived another meaning of warble in a sense that the OED labels obsolete: to vibrate, quiver; to wobble: Im wondering if people know how a lot of the warbled/warped sounds ala Boards Of Canada/Warp Records is achieved? I am just embarking on the ripping of old cassettes and the first one I popped into my deck today is warbled beyond repair. I convert a lot of old time radio shows to mp3s so I probably notice it more, but once you go below a certain level of kps, you start to get a warbled quality to the audio. [or should that be garbled?] And then there are the uses embedded in language whose overall meaning I can only guess at: When i tried to open an avi file with gxine, the picture was warbled and i got an error message I did what you suggested and it is better. The bounce to .wav played fine in the workspace. I open itunes imported the .wav then made an mp3 version in itunes. It was not as good as the .wav thinner sounding but none of the warbling like you were tweaking a flanger. Anybody know what a flanger is? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:7 Examples of Passive Voice (And How To Fix Them)What is Dative Case?Types of Ignorance

Panic, Choke and Learn Essay Example | Topics and Well Written Essays - 500 words

Panic, Choke and Learn - Essay Example Evaluators are likely to dismiss or assign scores based on their liking. Third, the success rate of the test is extremely low which raises eye-brows. If only 20% are likely to pass the test then it seems like its serving a totally different purpose other than the intended. 50% success rate would be reasoning enough if the tests were valid and reliable (Gatewood, et al., 2011). Based on the above highlighted problems reported on the selection program, a more motivating program that serves a relevant purpose should be adopted. First, the management team should devise and develop academic/mental interview questions and evaluation criteria that can assess employees on the electronic arena which is relevant to their job descriptions and not ask outrageous questions. To test for practical skills, the panel should ask the employees to perform some relevant operations using electronic equipment and replace the metal peg activity (Gatewood, et al., 2011). Also, much more transparency in the manner in which the procedure is undertaken should be enhanced such as openly printing out the results with the score criteria clearly elaborated. The union has valid arguments that can be backed up by the payment/compensation packages offered by the company. It can compare the kind of work the employees do with the remuneration. As reported, the company seeks to hire inexperienced workers so as to pay them as little as possible. Consequently, the confidentiality of the procedure is a point worth noting. The union can claim that the examinees’ results are tampered with since they are enclosed. Thirdly, the invalidity of the test questions is a strong argument to bring across as the activities asked to be performed are irrelevant with the nature of work. This is an indication that there is a hidden motive (Gatewood, et al., 2011). To ascertain that the aged worker was discriminated against, information about the eliminatory process in the program that sought to